Breitling
An icon of Swiss watchmaking
A rich heritage
Founded in 1884, Breitling is a luxury Swiss watchmaker with a rich heritage as the inventor of the modern wrist chronograph. The brand stands out for its relaxed, inclusive approach to luxury and its strong commitment to sustainability.
Air, land and sea
Breitling’s collections are built around three worlds – air, land and sea – with a distinctive design that appeals to a growing global clientele.
Chiffres clés
1884
Création
Sector
Luxury watches (pioneering chronographs)
Position
Inventor of the modern wrist chronograph
Distribution
Omni-canal (since 2017)
2
Partners: CVC, Partners Group (investment 2023)
A leading brand
Since 2017, Breitling has established itself as one of the leading names in luxury watchmaking, driven by an ambitious omnichannel strategy that delivers a seamless customer experience both in-store and online.
TRAIL investment since 2023
TRAIL co-invested in 2023 alongside CVC and Partners Group to support the brand’s next phase of global growth.
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